ABOUT US
Shri Devji Baba Textiles Private Limited celebrate the unique connection between the mountains, the river, and the colourful traditions of this land. We trust in the rooted tales of this land that speak of old traditions and beliefs that continue to inspire our strong line of Master Weavers. It is their hands that craft one of the world’s oldest weaves.
At Singhania's, you will find hand woven drapes that suit the modern woman who upholds the subtle art of weaving and keeps it at the highest pedestal. We cater to this woman who considers the humble six yards as a piece of Indian heritage. We make 100% sure to go the extra mile to procure authentic raw materials, provide the weavers with the latest knowledge, and wholeheartedly deliver the wondrous weaves to the discerning clientele.
Our brand encompasses the grand and old crafts of India – The Kanjivarams, The Gadwals, The Benarasis, Organza and more. The weaving traditions were patronised by the royalty and are considered as a coveted heirloom saree. Each saree woven by us becomes the torchbearer of the craft and the weaver. Nestled in its folds are luxurious hymns of the weaver, their story, and their soul.
Our Expertise
Experience is a forerunner that allows us to work with the various weaving clusters across the nation. We tap into the decades of experience and mentorship from our founder Shri Seth Nand Lal Ji. The 2,500 weavers and master weavers across India are part of the Singhania's family, enabling us to showcase almost all Indian saree crafts. The Kanjivarams from Tamil Nadu, Gadwals and Kalamkaris from Andhra Pradesh, Telangana, Paithanis from Maharashtra, Bandhinis from Rajasthan, Chanderis and Maheshwaris from Madhya Pradesh, Banarasis from Banaras and more beautiful drapes woven with love.
Our Brand Story:
Here, our team wants to turn the limelight on our three simple yet true ideals that drive us towards a better future.
Trust | Roots | Diversity
In all of our endeavours, we strive hard to keep the quality of our products in its entirety. The integral part of this journey is identifying the various Indian craft traditions and battling against every odd to make it part of people's lives. By travelling the length and breadth of this nation, our experience is being enriched with the oldest knowledge. It has opened our minds to the intriguing crafts of this nation.
We promise to celebrate the myriad colours of the subcontinent where the truest form of art has travelled with mankind from time immemorial. In each element across the saree, we find our ideals co-existing with one another.
We invite you to explore with us and be mesmerised by the many facets of Indian Luxury.
Our Work:
We take pride in curating special weaves and creating magical combinations like kanjivaram and bandhanis, paithani and bandhanis, kalamkari with kanjivaram to name a few. Our large group of weavers, embroidery makers, block makers and more artists constitute the work that we so lovingly create.
Sailesh Singhania says, “The colours and patterns speak a million tales. When it reaches the saree connoisseur, I know that the vision and the dream has reached its destination. Me and my team create pieces of heirloom that you can pass on with love. The art will live forever. The saree will live forever”
We make sure that the long last traditions of this land stays alive through the six yards.
Welcome to Singhania's.
In the late 1920s, my family set up a store on Madina Main Road, Hyderabad and named "Nandlal Rameshwardas'', but after India attained Independence and the Jagir Abolition act- 1953 came into force, there was widespread loot and arson in which well-off families were targeted. Our family fled Hyderabad and took shelter at Hinganghat near Nagpur. It was only after five years that our family felt confident enough to head back to the city. However, the hiccup was we had to start from scratch. In the late 1950s- early 60s, the textile sector too was undergoing sea change as textile mills were coming up in India, while during the Nizams days, material was imported from countries like Japan. We started procuring fabric from Ahmedabad and Bombay to sell it at our Madina Road store.
Slowly and steadily over the years, our family earned a formidable reputation in the textile industry not just locally but also across the country. And towards the turn of the century (around 2002-04), our family started weaving plans of making a big splash into the retail textile business as traditionally we were manufacturers and wholesalers. It was also during 1999 that our family moved out from our Madina Road store to Banjara Hills area to focus on the retail segment.
In 2002, I started "Singhania's" into the retail segment and opened our first store near Old City, Hyderabad. Upon the massive response and love from our customers, I have decided to make my offerings more accessible to the masses and moved my business to Banjara Hills in 2005.
Being a designer and businessman, I seek creating something which never existed before. My heart encouraged me to create premium designer outfits and start my own Label- "Sailesh Singhania" which provides high-end apparel, which has featured in the Lakme Fashion Week thrice in the consecutive years. It feels wonderful providing costumes to many renowned actresses like Madhuri Dixit, Aditi Rao, Regina Cassandra,Trisha Kannan, Rani Mukherjee, Sruthi Hassan, Tapsee Pannu, Deepika Padukone, and the list goes on.
I feel privileged to have my brother-Shree, as a pillar of support who is taking care of the wholesale business globally and is managing most of the company's finances. His suggestions, ideas and calm attitude inspires me that there's a lot to be done when it comes to growing business. Most of the time, our discussions will be on making this society better by providing more employment opportunities. This thought enabled us to start expanding our retail store network worldwide and we are currently working on it. I am very confident our brotherly hood enables us to work together in sync.
Mentioning about my childhood which was very much typical, when I was in 2nd standard, I used to enjoy sitting at our textile factory and observing the designs, weaves and production. I barely spent time with my friends and instead started chasing my dream of becoming a designer. Years passed, and my love for the textile folded multiple times. My father Yogender ji played a major role in shaping my dreams and I graduated from Osmania University. However, after spending a few months in post graduation, I realised there's nothing much I can learn from the college, as they sounded very basic to me and so I dropped out of my post graduation degree.
I get inspired by Mr. Ratan Tata and Mr. Narayan Murthy for their philosophy and vision. I have adopted around 900+ weavers across India and my inspirations for designs are drawn from the weavers that I have closely worked with. Their simplicity, peaceful attitude and above all, serenity in lifestyle moved me very much to lead a positive life
For those who don't know, Our brand "Singhania's" is coined from the place named "Singhana" in Rajasthan from where we come from. I feel very much connected to the legacy of our family and wanted my children to have this included Singhania's as their surnames. They feel very much connected and proud of what we are today with generations of hardwork and dedication.
-Mr. Sailesh Agarwal
(Managing Director)