Read Singhania's S-Craft Magazine Vol-9
Introduction
We’re thrilled to bring you Singhania's S-craft Magazine Volume 9, packed with exciting updates and heartfelt stories from Singhania's. As the monsoon season arrives, it's not just about the rain—it’s about vibrant festivals, traditions, and, of course, stunning sarees. Discover the magic behind Singhania's Aashadam Sale, explore essential saree styles for every occasion, and learn how to make the most of the monsoon festivities with our curated fabric picks. From the vibrant colors of Aashadam to the must-have wardrobe staples, we’re here to help you celebrate every moment with elegance and flair. Have a look at our employee focus and client diaries. They’re sure to inspire and delight!
Index
Letter of Gratitude from our CEO
A big thank you from the boss for your support
10 Reasons to Love Singhania's
Why our sarees are special and why you'll love them
Special Feature: Singhania's Aashadam Sale
Great deals on beautiful sarees during our big sale
Monsoon Choice - Festivals and Sarees in India
Celebrating the rainy season with fun events and pretty sarees
Must-Have Wardrobe: 10 Essential Sarees
The sarees every woman should own for different occasions
Festive Fabrics: 5 Top Picks for Aashadam-Bonalu
The best materials for comfy and stylish festival wear
True Colours of Aashadam & Monsoon
Popular colours for the rainy season, old and new
Sravanamasam Saree Sale 2024
Celebrate the wedding season with Singhania's special offers
Label Sailesh Singhania
A new collection that mixes old and new styles
Employee of the Month
Meet our star workers who make Singhania's great with hard work
Client Diaries
See photos of real people looking amazing in our sarees
Did You Know?
Fun facts about sarees that might surprise you
Letter of Gratitude from our CEO Singhania’s CEO)
Dear Valued Customers,
I write to express my heartfelt gratitude for your overwhelming support during our recent preview sale. Your enthusiasm and appreciation have not only made this event a resounding success but have also inspired us to reach for even greater levels. Your presence and participation demonstrate the trust and loyalty you place in Singhania's. Your support is the lifeblood of Singhania’s 143-year old legacy which fuels our passion for delivering excellence in every saree we create. The success of this event is proof to the strong bond we share with our customers. Your feedback, your smiles, and your choice to adorn yourself with Singhania's sarees are what drive us to continually innovate and improve. As we move forward, we carry with us the encouragement and inspiration you've provided. Your appreciation motivates us to explore new design and experiment with novel techniques We at Singhania's promise to honour your trust by scaling new heights in the world of sarees. Every step we take towards excellence is a step we take with you by our side. Thank you once again for being an integral part of the Singhania's family. We look forward to continuing this beautiful journey with you that defines Singhania's.
With deepest appreciation,
Prudhvi Raj Patnaik
CEO, Singhania's
10 Reasons to Love Singhania's
1. Quality Fabrics: Singhania's is renowned for offering the finest quality fabrics that ensure durability and comfort.
2. Unique Designs: Our sarees feature unique and exclusive designs, making each piece a work of art.
3. Handcrafted Excellence: Many of our sarees are handwoven by skilled artisans, reflecting traditional craftsmanship.
4. Wide Range: We offer a vast collection of sarees in various styles, colours, and fabrics, catering to all preferences.
5. Affordable Luxury: Singhania's provides luxurious sarees at reasonable prices, ensuring value for money.
6. Custom Services: We offer customization options to meet your specific style and fit needs.
7. Rich Heritage: With a rich heritage, Singhania's is a trusted brand with 143 years of expertise in the saree industry.
8. Customer Satisfaction: We prioritise customer satisfaction and provide excellent customer service.
9. Eco-Friendly Practices: Our eco-friendly production methods reflect our commitment to sustainability.
10. Celebrity Endorsements: Many celebrities like Ruhani Sharma, Aditi Rao Hydari and many more, prefer Singhania's, highlighting the brand's prestige and popularity.
Special Feature: Singhania's Aashadam Sale
The Aashadam Sale at Singhania's is a big event for people who love sarees. During this sale, you can get amazing deals on beautiful sarees, with some being sold for half their usual price. This means you can buy fancy sarees without spending too much money. It's a great chance to add some special sarees to your wardrobe at Flat 50% Off. Singhania's doesn't just offer discounts on their regular items. We also bring in new sarees just for this sale. These new designs are unique and can't be found at other times of the year. So, if you're looking for something fresh and different, this is the perfect time to shop. Plus you can get added benefits of services of fall pico, blouse stitching services, etc along with the sarees. If you're a regular shopper at Singhania's, you know you're in for an extra treat. The brand offers special discounts just for loyal customers, which means you can save even more than other shoppers. With all these benefits, the Aashadam Sale at Singhania's is a can't-miss event for anyone who loves sarees or wants to add some traditional Indian clothing to their wardrobe. It's a great opportunity to get high-quality, beautiful sarees at prices that won't hurt your wallet.
Monsoon Choice - Festivals and Sarees in India
Monsoon Festivals: The monsoon in India isn't just about rain - it's a time for celebration! Several fun festivals happen during this time:
1. Teej: This is like a big, colourful festival for women, which signifies the penance made by goddess Parvati to receive Shiva as her husband. They wear bright clothes, sing, dance, and enjoy swings. It's also a way to welcome the rains and celebrate nature.
2. Raksha Bandhan: This is all about brothers and sisters. Sisters tie special bracelets (called rakhis) on their brothers' wrists, and brothers promise to protect them. It's like a family bonding day.
3. Bonalu: This festival happens mainly in some parts of Telangana. People carry pots of cooked rice on their heads to thank the goddess for good health and fortune which is quite a sight to see!
Sarees are super important during these festivals. They're not just pretty - they're also practical for the rainy weather. Women choose sarees that look great but won't get in the way during celebrations. It's like picking the perfect outfit for a rainy day party! Special monsoon sarees like Chanderi, Kota Doria, and Gadwal sarees are particularly popular. Chanderi sarees, originating from Chanderi in Madhya Pradesh, are known for their soft, light feel, making them ideal for the breezy weather. They often feature a shiny thread woven in, adding a touch of elegance while remaining comfortable. Kota Doria sarees, made in Rajasthan, are even lighter and almost see-through, with a unique chequered pattern that adds a sophisticated touch. These sarees are great for staying cool while looking dressed up. Gadwal sarees from Telangana are a smart mix of cotton and silk, with a cotton body for comfort and a silk border for a touch of luxury. They're sturdy enough for celebrations but light enough for monsoon weather.
Why These Sarees Are Great for Monsoon:
They dry quickly if they get a bit wet in the rain.
They're not too heavy, so they don't stick to you in humid weather.
They look festive and bright, perfect for celebrations.
They're comfortable moving around, dancing, or doing festival activities.
Choosing the right monsoon saree helps women stay connected to their traditions while looking and feeling beautiful, ready for whatever the monsoon festivals bring—whether it's dancing in the rain or enjoying festive meals with family!
Must-Have Wardrobe: 10 Essential Sarees
A classic silk saree is a must-have for every woman, known for its luxurious texture and rich feel, making it perfect for weddings and formal occasions. The sheen of the silk fabric enhances your appearance, giving you a regal and elegant look. You can explore these beautiful sarees at Singhania's Classic Silk Sarees. For something more lightweight and casual, a chiffon saree is a great choice. It drapes beautifully and is easy to manage, making it ideal for casual outings, lunch dates, or even a relaxed evening with friends. Check out the collection at Singhania's Chiffon Sarees. For parties and festive events, a georgette saree is fantastic. The fabric has a slight texture that adds volume and movement, perfect for dancing and celebrations. They are lightweight and easy to drape, ensuring a glamorous look without any fuss. Explore these options at Singhania's Georgette Sarees. Gadwal sarees are known for their lightweight and soft feel, making them ideal for everyday wear. They feature striking designs with intricate zari work, suitable for both casual and festive occasions. You can find them at Singhania's Gadwal Sarees. Patan Patola sarees are masterpieces of Gujarati craftsmanship, renowned for their intricate double ikat weaving technique. Despite their ornate appearance, they are lightweight and comfortable, allowing for ease of movement. Discover these exquisite sarees at Singhania's Patan Patola Sarees. Banarasi sarees, originating from Varanasi, are known for their rich silk fabric and intricate brocade work, symbolising opulence and cultural heritage. They are perfect for weddings, festivals, and other special occasions. Check them out at Singhania's Banarasi Sarees. Kanjivaram sarees, renowned for their grandeur, are perfect for special occasions and festive celebrations. Handwoven from pure mulberry silk, they feature elaborate patterns and motifs, often inspired by temple architecture and mythology, making them a favourite for bridal wear. Explore these beautiful sarees at Singhania's Kanjivaram Sarees. Paithani sarees are exquisite handwoven treasures that embody Maharashtra's weaving heritage. Known for their vibrant colours and intricate gold zari work, they are perfect for special occasions and cultural celebrations. You can find them at Singhania's Paithani Sarees. Bandhani sarees are vibrant and festive, created using a tie-dye technique that results in beautiful patterns and bright colours. Originating from Gujarat and Rajasthan, they are lightweight and comfortable, ideal for dancing and festive merriment. Discover these lively sarees at Singhania's Bandhani Sarees. Lastly, Tussar silk sarees are elegant and versatile, known for their rich texture and natural golden sheen. They come in a variety of designs, from simple hand-painted motifs to intricate embroideries, ensuring a sophisticated and chic look for any occasion. Explore the collection at Singhania's Tussar Silk Sarees. These ten essential sarees provide a versatile and stylish wardrobe, ensuring you are prepared for any occasion, from daily wear to grand celebrations.
Festive Fabrics: 5 Top Picks for Aashadam-Bonalu
During the monsoon month of Aashadam and the festival of Bonalu, certain fabrics stand out for their suitability and appeal. Organza fabric is a lightweight, sheer material known for its crisp texture and elegant appearance. Often made from silk or polyester, organza's lightweight nature makes it perfect for monsoon festivals, providing a comfortable and sophisticated touch to any outfit. This fabric is not only elegant but also versatile, making it suitable for both sarees and lehengas, perfect for festive celebrations. Tissue fabric is another excellent choice, known for its shiny, reflective surface. Often used for festive and ceremonial wear, it is typically made from a blend of silk and metallic threads. Tissue fabric's festive look, with its sheen, adds a celebratory touch to any outfit, making it ideal for standing out during special occasions. Despite its rich appearance, tissue fabric is surprisingly lightweight and available in a wide range of colours and patterns, suitable for various types of traditional wear. Lastly, Chanderi fabric is a traditional textile from Madhya Pradesh, renowned for its light and airy quality. Usually made from a combination of silk and cotton, Chanderi's breathable nature makes it perfect for the monsoon season. It helps keep you cool and comfortable, adding an element of grace to your outfit. Chanderi fabric is versatile, and suitable for various traditional garments, including sarees and kurtas, offering a delicate and refined look ideal for festive occasions. In summary, fabrics like Organza, Tissue, and Chanderi are excellent choices for the monsoon festivals of Aashadam and Bonalu. Each fabric offers unique benefits that cater to both comfort and style, ensuring you look and feel your best while celebrating these vibrant occasions.
True Colours of Aashadam & Monsoon
Aashadam is a special month in the Hindu calendar that usually occurs during the monsoon season. This is when the rains come, making everything feel fresh and new. It's also the time of year when people often buy new clothes, especially sarees and fabrics for weddings. Traditional colours like red, green, and yellow have been popular for centuries. Red is seen as lucky and powerful in many Indian traditions. Green, the colour of a leafy forest, represents growth and nature, fitting perfectly for the rainy season. Yellow, as bright as the happiest sunflower, stands for happiness and warmth. These bold colours are often worn during weddings, festivals, and important ceremonies. When you see someone in these vibrant hues, you know they're probably celebrating something special. Modern colours have also become popular, showing how fashion is changing. Pastels are like the traditional colours but much lighter, such as a red so light it's almost pink or a yellow so pale it's nearly cream. Metallics, which shine like jewellery, might look like gold, silver, or even rose gold. Subtle shades are quieter versions of the traditional colours, like a soft brick colour instead of a bright red. These newer colours are popular with younger people or those who want a more modern look. Today, you'll see a mix of both old and new colours during Aashadam, reflecting how Indian fashion keeps its roots while also embracing new trends. People choose their saree and fabric colours based on many factors. Personal taste, simply choosing what they like best, plays a big role. The occasion also matters, with brighter colours often reserved for festivals and softer ones for everyday wear. Some colours are believed to bring good luck, and the weather can influence choices too, with lighter colours for hot days and darker shades for cool evenings. This variety of colours makes the monsoon season a fun and exciting time for fashion!
Sravanamasam & Saree Sale 2024
Sravanamasam 2024 is approaching, and it's a significant time in South India. This month-long period is filled with important festivals, religious ceremonies, and joyous celebrations. Many people consider it an auspicious time to make important purchases, especially new clothes. Sarees, in particular, are very popular during this season as they're worn for various festivities and ceremonies. Singhania's is offering special deals for Sravanamasam with a big sale where you can get up to 50% off on many of their sarees. This includes their wide range of sarees, from everyday wear to elaborate designs suitable for special occasions. It's a great opportunity to buy high-quality sarees at more affordable prices. What's particularly exciting for soon-to-be brides is that Singhania's is offering an exciting collection of bridal sarees. This means if you're planning your wedding during or around Sravanamasam, you can save even more on your bridal saree. Singhania's offers a variety of traditional wedding sarees, including styles like Kanjivaram, Banarasi, and Patola, which are perfect for Indian weddings. With this special bride-to-be discount, you can get a stunning wedding saree and potentially save money for other aspects of your wedding. Remember, to get this extra 10% off, be sure to ask about the details to shop on the website.
Label Sailesh Singhania
Label Sailesh Singhania is excited to launch their new collection, Dhaara, which means "Constant Flow" in Hindi. This campaign is a beautiful tribute to the never-ending journey of creativity in fashion design.
Where does the inspiration flow from?
Dhaara draws inspiration from the rich of Banaras, a city known for its traditional textiles and craftsmanship. It then leaps forward, incorporating the grandeur and sophistication of the Mughal era, a golden age in textile design. The Mughals left an undeniable mark on the world of art and architecture, and their influence continues to inspire fashion designers today.
Dhaara is more than just a collection; it's History.
It's a story about how creativity flows like a river, constantly evolving yet forever connected to its source. It's about how the past inspires the present and how fashion continues to reach new heights while staying true to its roots. This collection is for anyone who appreciates the beauty of tradition and the excitement of innovation. It's for those who want to wear a piece of history with a modern twist.
Employee of the Month
Shailaja Chandra (Head of Operations : E-Commerce)
Congratulations to Shailaja, our Employee of the Month! As Head of Operations, Shailaja's leadership during our recent system upgrade was outstanding. Her foresight, problem-solving skills, and ability to keep operations running smoothly have been invaluable. Shailaja's open-door policy and mentorship have also fostered a positive work environment. Thank you, Shailaja, for your dedication and strategic thinking!
Richitha Sunkari (Fashion Consultant: E-Commerce)
We're proud to announce Richitha as our Employee of the Month! As our Fashion Consultant, she has exceeded targets, bringing in record new clients through innovative outreach. Richitha's excellent communication skills and product knowledge have led to high customer satisfaction. Her enthusiasm and willingness to train others make her a true asset to our sales team. Congratulations, Richitha, on your outstanding performance!
Kamal Kaushik (Salesman : Banjara Hills Store)
Congratulations to Kamal Kaushik, from our Banjara Hills Store! Kamal's exceptional sales performance and outstanding customer service have set him apart. His ability to understand customer needs and provide excellent recommendations has boosted both sales and customer satisfaction. Kamal's positive attitude and teamwork also contribute to a great work environment. Well done, Kamal!
Kannaihai Mahaveer (Salesman : Jubilee Hills Store)
Congratulations to Kannaihai Mahaveer, our Employee of the Month! As a salesman at our Jubilee Hills Store, Kannaihai's exceptional customer service and outstanding sales performance have earned him this recognition. Thank you, Kannaihai, for your dedication and hard work!
Client Diaries
Check out our Client Diaries to see beautiful photos of our happy customers wearing Singhania's sarees. These pictures show real people looking stunning in our sarees at weddings, work, and festivals. Get inspired by their style and see how you can look just as amazing in a Singhania's saree. Your photo could be featured next in our Client Diaries!
Did You Know?
Unique Saree Facts
The longest saree ever made was recorded in the Guinness World Records at a staggering 8.2 kilometres. It was created in Chennai, India, and featured elaborate designs and intricate patterns. The "Advitiya saree" from Banaras is known for its unique property of changing colour when viewed from different angles due to a special weaving technique used. Some traditional sarees, especially in South India, feature hidden pockets sewn into the pleats. These pockets, known as "kosu" in Tamil, are used to discreetly carry small items like money or keys. Indian astronaut Kalpana Chawla carried a saree with her during her space missions, symbolizing her connection to her Indian heritage and cultural identity.
Conclusion
As we wrap up this edition of Singhania's S-Craft Magazine Volume 9, we hope you’ve enjoyed the insightful features as much as we enjoyed bringing them to you. The heartfelt letter of gratitude from our CEO and every page symbolize our love of sarees and our dedication to you, our loyal clients. Allow Singhania's sarees to be a part of your fond memories. Keep looking out for amazing deals and new collections. Thank you for being a cherished part of our journey. Until next time, stay elegant, stay inspired, and most importantly, stay connected with Singhania’s!