Singhanias believe in holistic, individual, integrated fashion & our clients take pride in incorporating handlooms in their wardrobe.
India has a long tradition of excellence in making high quality handloom products with extraordinary skills and craftsmanship, which are unparalleled in the world. The intricate workmanship of the handlooms provides this segment a unique identity of its own. This inherent strength of Indian handloom products is required to be promoted with new designs, colour combinations as well as design interventions for meeting the need of the market. Hence the belief that the handloom by Singhanias would be evolved based on high quality, socially and environmentally compliant product for catering to the needs of the high-end consumers looking for niche handmade products.
Seth Nand Lal Ji’s passion for beautiful handcrafted products, eye for beauty and eclectic design sense are the kernel around which the Singhanias sustain themselves till date.
We strongly believe in family ties, which explain our designs that are closely bounded by the relationship we share with the weavers. As a family there is a sense that the patriarchs of the family members possess essential knowledge that they need to pass down if the future generation is to succeed that has instilled a responsibility to deliver the quality product over the years. Abiding to be honest with our master weavers, our patent customers and our staff has given us the recognition we hold today in the industry. Singhanias strongly connect to each other within kinships and loyalty to family is still a deeply imbibed principle from family members to staff. Every generation has brought in a new blood into the sensibility that has enabled us global recognition.
About our products
Our products are Decked in finery, hand crafted by generations of weavers associated with us. We believe in harnessing the transformative power of a well-run business committed to profitable growth for our weavers.
Our label aims to encompass the luxury and workmanship to deliver heritage products.